30+ Chatbot Use Cases Applications in Business 2024 Update

Hightech News / 2 mai 2023

50 Chatbot Examples & Use Cases to build an Enterprise Bot

Chatbot Use Cases

But what if you could change all that with the help of conversational AI? Conversational AI is like your very own C-3PO (you know, R2-D2’s trusty sidekick in Star Wars). It understands natural language, recognizes customer sentiment, and provides real-time context for agents. Forrester surveyed call center business leaders and found that 46% of them expect their business to grow by 5%-10% in 2019. To make this happen, Forrester reports that companies will increasingly explore the use of AI-driven chatbots and voice services. Not all chatbots are created equal though; some catch on while others fall away just as quick, and the level of function and natural interaction varies widely.

  • (No offense!) Studies show that 81% of customers try to take care of issues themselves before they reach out to a company for help.
  • Chatbots are masters in conversational marketing; they can help you increase brand awareness and build relationships with potential and existing customers.
  • Each customer’s query can be handled on an individual level without the need for a workforce solely dedicated to answering customer questions.
  • Yes, a chatbot is very effective for dealing with customers who come forward with simple requests and frequently asked questions.

This can help businesses and marketers understand the intent behind specific search terms and optimize their content and strategies to better meet the needs and expectations of their target audience. ChatGPT can design custom email templates for specific customers using provided customer data. When a company needs to send an email to a customer, ChatGPT can utilize a template to create an email that is personalized to the customer’s specific interests and requirements.

What Can Chatbot Be Used For

Your chatbot can use past purchase data, search history, and demographics to serve up super specific, personalized recommendations for your customers. And then, using natural language processing, your bot can ID keywords and understand your customers’ needs and preferences from a conversation. Conversational AI can revolutionize how your company connects to customers and employees. It can also help you to create better experiences and more meaningful interactions.

The tool offers more than just a chatbot, but also live chat, knowledge base, and social media integrations – all you need for high-quality customer support under one roof. B2B chatbots can be employed to engage potential leads visiting a website or online platform. They can ask relevant questions to understand the visitor’s interests and needs, effectively guiding them to the most appropriate products or services. Customers prefer prompt actions delivered by chatbots fueled with artificial intelligence for better customer engagement.

Top 10 chatbot use cases across different industries

It’s obvious that if you don’t know about some of the features that the chatbot provides, you won’t be able to use them. But you would be surprised by the number of businesses that use only the primary features of their chatbot because they don’t know any better. So, if you want to be able to use your bots to the fullest, you need to be aware of all the functionalities. This chatbot simplifies banking operations and delivers great value to users.

You can easily nurture customers through the sales funnel using a chatbot. Chatbots can also segment your audience and send personalized content based on preferences and interests. Many popular news portals and television networks introduced chatbot services. Chatbots inform people about breaking news and recommend top stories to read.

Employee experience use cases for conversational AI

With a series of questions and clickable answers (combined with beautiful product pictures), the MVMT chatbot lets visitors know exactly what options they can choose. By the time they reach the end of the quiz, visitors see a list of recommendations that interests them the most. On the Vainu website, the chatbot asks incoming visitors the question “Would you like to improve your sales and marketing figures with the help of company data? For most visitors, the answer to that is “yes.” When they open the chat window, they see additional questions they can answer with a simple click or touch. Yes, a chatbot is very effective for dealing with customers who come forward with simple requests and frequently asked questions. But sometimes, customers face more complex problems that require human interaction.

Chatbot Use Cases

The performance metrics on the bot are not available, but it seems as if the bot has no distinctive capability besides ghosting the user until 11pm, and only offering wisecracks from thereafter until sunrise. XiaoIce is Microsoft’s biggest chatbot success story and along with GPT-3, it is one of the most technically sophisticated bots on our list. In just three months following its launch in July 2014, XiaoIce had 0.5 billion conversations. Due to the bot’s ability to converse like a human on a variety of themes, the application gained more than 1 million users in a week.

Chatbots that are advanced and meet the latest artificial intelligence trends can enable automated appointment booking to help customers book instantly from your website or Facebook page. They are also being used across industries like hospitality, health care, and personal services. Bots can be connected to the calendar to offer appointment slots to your visitors so they can book meetings 24×7 without human assistance. By following the chatbot best practices, you can generate a high level of engagement that encourages customers in completing surveys, thus creating a win-win situation for both companies and clients. Conversational bots are widely used by banks to deliver instant customer service.

Chatbot Use Cases

Read more about Chatbot Use Cases here.

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